How OPTIMUM PERFORMANCE® switched from glass jars to bags and improved sustainability, logistics and brand image
Discover how switching to lightweight, recyclable bags not only reduced costs but also improved transport safety, sustainability and brand presence. This is how this dietary supplement brand from Germany has grown with Veloxglobaltrade.
Company
Industry
Supplements
Representatives
Caroline & Stefan Benz
Employees
<10
Customer since
2021
Success story in a nutshell
Packaging not only influences purchasing behaviour and brand perception, but also determines a company's logistics. OPTIMUM PERFORMANCE® learned this lesson back in 2021, when demand for alternative packaging solutions grew. The young company from Mannheim, Germany, which specialises in high-quality supplements, was looking for packaging that was not only sustainable and practical, but also optimally reflected the brand's design.
Packaging not only influences purchasing behaviour and brand perception, but also determines a company's logistics. OPTIMUM PERFORMANCE® learned this lesson back in 2021, when demand for alternative packaging solutions grew. The young company from Mannheim, Germany, which specialises in high-quality supplements, was looking for packaging that was not only sustainable and practical, but also optimally reflected the brand's design.
“No one ever asked again if we could go back to using glass jars instead of bags. And people are really, really enthusiastic.”
Caroline Benz
Partner authorised to represent
Challenge
More and more customers were keen to have practical refill solutions. Here's why it was worthwhile for OPTIMUM PERFORMANCE® to switch from glass packaging to pouches.
Solution
Veloxglobaltrade offers flexible pouches that are not only lighter but also refillable.
Key Results
OPTIMUM PERFORMANCE® successfully switched from glass to lightweight, recyclable packaging that can be printed over its entire surface.
Sustainability
By switching to fully recyclable packaging, the brand has been able to optimise its carbon footprint compared to energy-intensive glass.
Optimised logistics
Thanks to the more robust material, transport damage was reduced and costs were saved.
Improved brand perception & customer satisfaction
Thanks to practical refill solutions and new, eye-catching designs, OPTIMUM PERFORMANCE® has significantly improved product presentation and met customer requirements.
Find out how OPTIMUM PERFORMANCE® has benefited from its collaboration with Veloxglobaltrade.
In our PDF, you will find the entire case study and learn how Veloxglobaltrade can help your supplement brand as well. Download it now for free!
Want to know how Veloxglobaltrade can help your brand?
Would you like to see and try our pouches first? No problem! We will be happy to send you a few free samples that match your products.
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